In the first iteration of our website, we included a laundry list of over 60 therapeutic areas in which we have expertise. The oncology list alone included 13 different solid and liquid tumors, in addition to various genomic testing platforms. We have extensive knowledge and expertise across a broad range of therapeutic areas. More importantly, we have developed a systematic approach to preparing for every project regardless of our level of expertise in a particular therapeutic area. For therapeutic areas we are well versed in, we ensure that our content knowledge includes understanding specific category details that apply to our client’s brands.

For therapeutic areas we have little or no experience in, we conduct extensive background research. We also conduct preparatory qualitative interviews on our own time and at our own expense so that our clients never feel as if we are still learning basic category knowledge when we begin their projects.

We work diligently to ensure we are well versed in therapeutic area content knowledge before ever starting a project. We consider a high level of content knowledge to be critical to establishing credibility and rapport. When a healthcare provider or even a patient perceives you as being well versed in the topic at hand, they tend to open up and provide more information – because they know you will understand what they are saying.

Everyone in this industry claims knowledge and expertise across an almost exhaustive list of therapeutic categories. We invite you to contact us and ask us about the specific therapeutic category you are interested in. We will give you a candid response. And, if we are unfamiliar with the category, we will outline what we would do to prepare for your project.