Lancelotta Consulting
Consultative
Healthcare
Market Research
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Our Qualitative Services
Market Landscape Evaluation
Deep and thorough exploration of current treatment practices and trends to guide product development, inform product launches and rebranding initiatives
Opportunity Assessment
Early stage guidance to help clients set goals for their brands and gauge the potential value of pipeline products
Emotional Drivers Discovery
Creative interview techniques and approaches customized to each project’s unique objectives to uncover the customer mindset and intangible factors and feelings that influence their behavior
Positioning Development & Assessment
Research partnership with brand teams and their agencies to evaluate and optimize a brand’s value proposition, setting the stage for successful promotional campaigns
Promotional Campaign Development
Consultative research guidance to provide insights and recommendations to optimize promotional communications
Competitiveness Readiness Research
Proactively assessing marketplace dynamics to understand and prepare for the competitive pressures inline and pipeline products will face