Customized and Creative Qualitative Research Solutions For Complex Strategy and Promotional Questions
We have worked with a broad range of pharmaceutical and biotech companies – from Fortune 500 pharmaceutical companies to biotechnology startups. We have spearheaded over 600 full-scale qualitative market research projects across the US and global markets. We serve as an objective adviser and counselor through the entire process, from planning and implementation through information gathering, analysis and delivery. Most of all, we pride ourselves on our flexibility – as circumstances, needs and scope change, so do our methods.
Clients consistently comment on Lancelotta Consulting’s unique style of moderation and interviewing. We firmly believe that interactions and discussions are more valuable and insightful if they are enjoyable. An interviewee or focus group participant who feels relaxed and understood offers more valuable information than one who is simply answering rapid-fire questions. By approaching interviews and focus groups as free-form conversations, rather than staid, scripted interactions, we open opportunities for respondents to tell us how they really think, feel, and behave. This more natural interview style allows us to deliver the most valuable market intelligence possible for our clients.
Market Landscape Evaluation
Broad-focused market landscape research helps our clients understand and plan for the evolving competitive marketplace they are planning to enter. This early market understanding can provide a solid foundation for subsequent positioning and promotional development work.
Opportunity
Assessment
Strong therapeutic area and content knowledge allow us to design qualitative projects that can provide clients with early stage guidance regarding product feasibility and marketplace receptivity to new healthcare brands, technologies, and services.
Emotional Drivers Discovery
Lancelotta Consulting’s unique and customized interviewing methodologies are well suited to gathering deep insights. We design interviews that get beyond the logical, left-brain thinking to uncover the latent emotional drivers that influence decision-making. Understanding this emotional component of decision-making enhances how clients and their agencies approach development of product positioning and promotional campaigns.
Positioning Development & Assessment
The biggest challenge to positioning development is getting healthcare providers and patients to understand the idea of a positioning statement; to recognize that we are interested in feedback about the ideas and not necessarily discreet words in the positioning statement. We structure positioning projects to ensure our clients’ customers see the positioning forest for the trees, providing us insights on the high level concepts, and not just the words-on-a-page that we show them.
Promotional Campaign Development
Physicians are inclined to dismiss the importance of product positioning, promotional messages, and creative campaigns. This is where our creative and engaging interview approach is highly effective. We create a disarming interview atmosphere to get respondents to engage in promotional discussions they would otherwise dismiss as being irrelevant and unimportant.
Competitiveness Readiness Research
If you can anticipate and plan for a problem, you are always in a better position than if you are merely reacting to a problem that has already occurred. Lancelotta Consulting has helped some of the world’s largest companies look ahead and proactively prepare strategies to help minimize and even counteract the impact of new products -or even new messaging for inline products- on their brands.
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